Senior Product Design Case Study
Predict & Win
Gamifying the Match-Watching Experience During Indian Premier League 2023
01. Overview
With a base of 90M+ monthly users, Sportskeeda is a global leader in sports media. During the IPL, millions of fans visit to follow live scores and match updates.
However, we noticed a critical pattern: Most users check the score and leave quickly. This revealed an opportunity to transform a passive utility page into an interactive hub.
The result was Predict & Win — a gamified experience that turned passive viewers into active participants.
02. The Problem & Opportunity
Passive Watching vs. Active Interaction
How might we increase engagement during live matches without disrupting the core match-watching experience?
Research (Deloitte 2023): Fans today are no longer passive. 77% of fans multitask while watching games—checking stats and making predictions on second screens.
Predict & Win bridges the gap between casual "dinner table talk" and a rewarding digital product.
03. Make (Design Execution)
The Experience Journey
I designed a lightweight, high-stakes prediction interface focused on low-friction entry. Participation was rewarded as much as accuracy to build habit.
01. Main Prediction
Predicting outcomes before the first ball is bowled.
02. Mega Rewards
Drive daily motivation through high-value prizes.
03. Leaderboard
Dynamically ranked weekly competition system.
04. Habit Loop
Streaks and daily incentives for retention.
05. Social Proof
Showcasing community winners to build trust.
06. User Stats
Visualizing accuracy and historical performance.
07. Functional Clarity
Onboarding fans with simple game mechanics.
04. Brand Integration
Native Monetization
The high engagement levels turned Predict & Win into a premium sponsor inventory for global brands.
05. Check (Impact & Results)
Success at Scale
2M+
Extra Page Visits1.5M
Predictions Submitted100K+
New Registrations4K+
User Feedbacks
06. Learnings
Iteration is Product Strategy
The Coin Pivot: Users initially thought coins were real money. Future versions might use 'Points' or 'Runs' to better align with the cricket theme.
Window decisions: Extending the prediction window by 30 mins after match start led to a 15% increase in participation.
Tie-Breakers: With millions playing, submission timing became the key metric to decide ranking fairly.